Great Circle has devised and delivered the launch of the new Macsween 1-Minute Haggis. Working with digital marketers, PerfectStorm, the campaign is supporting a UK-wide roll-out of this convenience product.

Macsween is the first UK food company to use a new pack that will go straight into a microwave and steam cook two slices of haggis in one minute. No additions and no subtractions, just the same tasty, award winning haggis for which the company is renowned.

www.macsween.co.uk/haggisinaminute